On the dawn of WES 2010, I’ve been pondering the state of BlackBerry as it stands relative to the rest of the smartphone industry. I have to be honest and say that I’m awfully tired of the bitching. Apart from the release of the much needed Webkit browser, I don’t feel that I am holding the short end of the proverbial smartphone "stick" at all. In the end it all boils down to marketing, and image. R.I.M. has become more conscious of their image, they have revamped their web presence and opened their arms to the developer community, both are huge steps in the right direction. The right marketing campaign would have non tech savvy consumers flocking to the nearest carrier store for a shiny new BlackBerry. I’d love to see a hot Verizon, AT&T, or T-Mobile commercial showing how you can pimp your new BlackBerry with themes like NO other device on the market, what’s more consumer friendly than that? Let’s talk about the solidarity of what the BlackBerry platform offers, you iBitches can keep your millions of apps… I actually get my email! How many apps do you think the average iphone user actually uses, my guess is 5-10 at the most.
I recently purchased The Blueprint 3 by Jay-Z, not normally a big fan of his I do like this album a lot(don’t worry I’m getting to the point). Jay-Z may or may not be your favorite rapper but it’s a well known fact that he’s been incredibly successful as an entrepreneur and businessman creating an empire and turning himself into an icon. Jump to the song Venus VS Mars, I almost fell out of my chair when it came on, "Hov’s a BlackBerry Bold, Shawty is a Sidekick". Now picture the marketing potential of THAT statement.
This post is more of a rant than anything, something I’ve been wanting to get off my chest for a while now. Sure there are features I would like to see added or improved, but never at the cost of core function. I think the native task management app is a sick joke, but that doesn’t entice me to stray from my beloved Hundo(my pet name for my Bold 9700) which is hands down the best phone I’ve ever owned personally. Apps are neat and a fun way to pass the time but they never surpass the ability to efficiently send and receive email, take notes, and manage contacts. So if you’re die hard BlackBerry stop asking for it to be something else and embrace the fact that while it may not have all the trinkets of the Droid, it’s a rock solid work horse and love it for what it is.